ENGAGING YOUR AUDIENCE
A major advantage of this added layer of interactivity for advertisers is that rather than broadcasting information to random passers-by, it allows brands to tailor content and information to create a more personalised user experience, helping to move them through the Values Journey as they become more aware of your offering and encouraging personal engagement with your brand. The flexibility and enhanced capability that adding touchscreen interactivity to your public information displays deliver means that advertisers, retailers, museums and even municipal governments can provide bespoke, real-time content to customers and the general public – such as interactive menus, maps, transport timetables and places of interest.
The added interactivity also allows installers to gather valuable, contextual data on preferences. Whilst non-interactive digital signs have little to no means of gathering user data to help understand behaviour and determine the effectiveness of the displayed information, digital signage fitted with touch sensors can harvest a wealth of information to inform you of the ways users are expressing interest; these can be invaluable in informing you on how to improve the experience in the future and maximise results.
KEY BENEFITS OF OUR SYSTEMS
Interactive Digital Signage allows information and advertising to be broadcast electronically. To do this successfully, touch sensors need to be durable and have the ability to withstand demanding weather conditions and damage in unattended environments. Zytronic’s touch sensors will ensure that information is always available at your customer’s fingertips.
- Capable of operating through thick tempered glass, making them resistant to vandalism and suitable for unattended public use
- Can be personalized with printed borders, and logos to reflect a brands signature “look”
- Available in sizes up to 85’’ and proven to survive the harshest conditions while still offering reliable performance